Thank you for taking the time to fill out this form. Your responses will help us craft a personalized, effective sales program for your business. To make it easier, we’ve provided examples and explanations alongside each question.

Your Offer

Question:
What services or products are you selling? Include any key details about the offer (e.g., discounts, bonuses, or deadlines).

Why We Ask:
Specificity makes offer conversations more compelling and actionable.

Example Response:

• Services: High-end detailing, ceramic coatings, paint protection film installation.

  "We’re offering a 15% discount on ceramic coating packages for bookings made before December 31st. Customers also receive a free maintenance kit (valued at $50). Call to book your spot today!"

Ideal Customer Profile

Question:
Who is your ideal customer? What are their pain points and motivations?

Why We Ask:
This helps us speak directly to the audience most likely to buy from you.

Examples:

• Ideal Customer: Busy professionals who want their vehicles to look pristine without the hassle of DIY solutions.

• Pain Points: Limited time, concern about vehicle depreciation.

• Motivations: Convenience, maintaining a luxury image, protecting their investment.

Brand Voice and Style

Question:
How would you like your brand to sound? Are there specific styles of content or brands you admire? 

Why We Ask:
Consistency in tone helps build trust and brand recognition.

Example Response:
"Our tone is friendly, professional, and slightly humorous. We admire brands like Dollar Shave Club that are relatable but polished."

Audience Engagement and Objections

Question:
What are the most common questions or objections your customers have?

Why We Ask:
Addressing objections and FAQs upfront can reduce hesitation and build confidence.

Examples:

• Common Question: “How long does a ceramic coating last?”

• Objection: “I need to discuss this with my spouse.”

Your Preferred Responses:
"Explain that the coating lasts up to 5 years with proper maintenance and emphasize that we offer flexible payment options."

Proof of Success

Question:
Do you have testimonials, case studies, or specific results we can showcase?

Why We Ask:
Social proof builds credibility and reassures potential customers.

Example Response:

• "Client Testimonial: ‘Luxe Auto Care made my car look better than the day I bought it!’ – Sarah K."

• "We’ve serviced over 500 luxury vehicles this year, maintaining a 5-star Google rating."

Campaign Goals

Question:
What is your primary goal for this campaign?

Why We Ask:
Clarifying your goals ensures we tailor the strategy to what matters most.

Example Response:
"Our primary goal is to generate 20 new bookings for ceramic coatings in the next 30 days."

Or

“We would like to make sure every lead that comes in is properly followed up on and that no marketing expenses are wasted”

Follow-Up and Contact Methods

Question:
How do your customers usually contact you or become a lead? What follow-up methods have worked best for you?

Why We Ask:
Understanding your communication preferences ensures we align our approach with your systems.

Example Response:
"Our customers typically reach out via our website’s contact form. We’ve found that follow-up text messages after an initial inquiry lead to the highest conversion rates."

Anything Else We Should Know?

Question:
Are there any additional details about your business, customers, or offers that would help us create the best possible content?

Why We Ask:
This is a chance to share anything unique or specific that doesn’t fit into the other questions.

Example Response:
"We’re launching a new rewards program for repeat customers and would like to include a mention in this campaign."

Thank You!